Authentic, Diverse, Passionate and Confident
Utilizing the following photography principles is essential in consistently presenting the Colorado Community College System brand. All photo choices should aim to make an emotional connection with the viewer, while still feeling genuine and authentic. Shots of individuals should show them working to achieve a goal or in the immediate moment after, or celebrating their accomplishment. Group photos should show individuals interaction with one another in a fun and relevant setting.
Have a Natural Light Source:
Both indoor and outdoor shots should use a natural light source with an easily identifiable direction.
Use a Slightly Indirect Camera Angle:
Unusual or unexpected indirect camera angles that imply aspiration or accomplishment add a uniquely energetic quality to the composition.
Use Shallow Depth of Field:
Whenever possible, photographs should show dimension, a sense of space and environment using a shallow depth of field.
All photography here is for positioning only.