Brand Mark

Primary Horizontal Logo

This is the Colorado Community College System primary logo. To establish brand consistency, it should be used whenever possible to represent the system as a whole. Its construction allows for maximum versatility and usage, either on its own or as a part of a larger system.

Preferred Full-Color Logo

The Pantone, CMYK or RGB full-color logos are preferred. Use Pantone or CMYK for any print use such as collateral or business materials. Use RGB for electronic use such as PowerPoint presentations, digital or video.

Reverse (Knockout) Logos

Use the reverse logos for applications on color or photographic backgrounds. Always ensure that the background you choose provides sufficient contrast for the logo.

Full-Color Logo


primary horizontal logo full color

Reverse Logos


primary horizontal logo black

primary horizontal logo white

Secondary Logo

This is the Colorado Community College System’s secondary abbreviated logo. It should be used whenever using the primary logo is not possible due to spacing restrictions, etc.

Preferred Full-Color Logo

The Pantone, CMYK or RGB full-color logos are preferred. Use Pantone or CMYK for any print use such as collateral or business materials. Use RGB for electronic use such as PowerPoint presentations, digital or video.

Reverse (Knockout) Logos

Use the reverse logos for applications on color or photographic backgrounds. Always ensure that the background you choose provides sufficient contrast for the logo.

Full-Color Logo


secondary logo full color

Reverse Logos


secondary logo black reversesecondary logo white reversed

Tertiary Logo

This is the Colorado Community College System’s tertiary stacked logo. Its compact construction allows for maximum versatility and usage, either on its own or as a part of a larger system. Best use of this logo is when used along with centered layouts and text.

Preferred Full-Color Logo

The Pantone, CMYK or RGB full-color logos are preferred. Use Pantone or CMYK for any print use such as collateral or business materials. Use RGB for electronic use such as PowerPoint presentations, digital or video.

Reverse (Knockout) Logos

Use the reverse logos for applications on color or photographic backgrounds. Always ensure that the background you choose provides sufficient contrast for the logo.

Full-Color Logo


tertiary logo full color

Reverse Logos


tertiary logo black reversed tertiary logo white reversed


Design Specifications

Minimum Space - Primary Logo

To ensure visibility and legibility, logos should never be presented in sizes smaller than the requirements shown on this page.

To maintain visual integrity, applications using alternative reproduction techniques such as embroidery and silkscreen may require presenting the logos at larger sizes than indicated here.

These are only minimum sizes. Logos should be sized appropriately for the piece being designed. Consult your print vendor for specifics on minimum sizes based on the piece you are creating.

Print 2 inches, Digital 250px

minimum space for the primary logo

Minimum Space - Secondary & Tertiary Logos

To ensure visibility and legibility, logos should never be presented in sizes smaller than the requirements shown on this page.

To maintain visual integrity, applications using alternative reproduction techniques such as embroidery and silkscreen may require presenting the logos at larger sizes than indicated here.

These are only minimum sizes. Logos should be sized appropriately for the piece being designed. Consult your print vendor for specifics on minimum sizes based on the piece you are creating.

Secondary Logo Print 1 in, Digital 100px

minimum space secondary logo

Tertiary Stacked Logo Print 1.25 in, Digital 125px

minimum space tertiary logo

Clear Space

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should appear inside this zone.

Clear space in primary and tertiary stacked logos equals the height of “C” in “Colorado” (X).

Clear space in secondary logo equals the height of the flame in the middle C (in gray flame).

The clear space rule applies to all Colorado Community College System logos.

clear space primary logo clear space tertiary logo clear space secondary logo

Horizontal Logo Placement

The justified appearance of the horizontal logo allows it to be aligned to any edge of the paper or be placed at the center.

On printed materials the minimum distance from the edges of the logo to the edges of the piece should be equal to the height of the C in the word Colorado.

Placement of the logo on promotional pieces is more flexible based on the relationship to artwork and photos.

primary logo letterhead placement

Secondary Logo Placement

The secondary logo should be mainly used whenever the primary logo is not possible due to spacing restrictions, or when using the full name becomes redundant. Its placement is versatile as it can be placed in the center, right or left justified.

On printed materials the minimum distance from the edges of the logo to the edges of the piece should be equal to the height of the flame.

Placement of the logo on promotional pieces is more flexible based on the relationship to artwork and photos.

secondary logo letterhead placement

Tertiary Logo Placement

To maintain a consistency in appearance, the logo should be mainly used centered on the page.

On printed materials the minimum distance from the edges of the logo to the edges of the piece should be equal to the height of the C in the word Colorado.

Placement of the logo on promotional pieces is more flexible based on the relationship to artwork and photos.

tertiary logo letterhead placement

Logo Treatment on Photo Backgrounds

If the logo needs to be placed on a photo, use a white or solid color logo to create contrast.

This rule applies to all Colorado Community College System logos.

One-color logo

one color logo on a dark photo one color logo on a light photo

Incorrect Logo Use

Correct and consistent use of the primary logo is an essential part of building brand equity. While a great deal of flexibility has been built into the visual identity system, the correct use of each element has been carefully defined.

The examples shown here represent some–but not all–of the ways the Colorado Community College System logos might be used incorrectly. If you have questions about the correct or incorrect use of the school’s logos, contact The Office of Marketing and Public Relations.

Incorrect logo rules apply to all Colorado Community College System logos.

incorrect logo use drop shadow

Do not add a drop shadow or any other effects to the logo.

incorrect logo use shape addition

Do not place the primary logo in a container shape of any type.

incorrect logo use color

Do not use unapproved colors for the logo.

incorrect logo use color treatment

Do not use unapproved color configurations of the logo.

incorrect logo use additional information

Do not add additional information to the primary logo.

incorrect logo use wrong typography

Do not change the typeface of any part of the logo.

incorrect logo use color background

Do not place the logo on a color that does not provide sufficient contrast.

incorrect logo use photo background

Do not place the logo on visually distracting backgrounds.

Co-Branding

Co-branding helps show unification between Colorado Community College System and our partners. When co-branding communications, it is critical to follow all the guidance in this manual.

The Colorado Community College System logo should be placed on the left with a divider line separating partner logo(s) to the right.

The divider line should be a stroke of 1 point and gray (30% black).

It is important to ensure all partner logos are of visually equal weight and nothing has more prominence than the Colorado Community College System logo.

Colorado Community College System clear space for logos must be observed with increased space of 2x the width of two C’s in Colorado (in gray).

Co-branding rules apply to all Colorado Community College System logos.

co-branding lock-up

co-branding with clear space specifications